by Simon Henry @simlington
“Those who can, do. Those who can’t, teach. Those who can’t teach, teach teachers.”
It’s a trite and old formula – but it’s fun if you know any teacher trainers. And it means you can use commas in a really odd way.
Speaking of trite and old, if you’re a copywriter like me, read on – you may need a specialist underwear cleaner sooner than you think.
Everyone thinks they can write great copy.
Even Einstein got in on the act. Here’s some copy by the brainiest scientist ever (apart from Brian Cox):
“The hardest thing in the world to understand is the income tax.”
“The only thing that interferes with my learning is my education.”
“Two things are infinite: the universe and human stupidity; and I’m not sure about the universe.”
What a show off.
In today’s digital age, professional copywriters claim they can ‘engage’ with an online audience by creating ‘easy-to-digest’ ‘content’ that bolsters ‘brand loyalty’ while meeting the client’s ‘digital objectives’.
Basically, we copywriters claim we know how to use the right phrases to get the right reaction from our readers while using the right number of repeated words (it’s always three, right? Or is that now four?)
Sorry fellow writers, we’re up the creek. And there are no paddle shops in sight.
Take a look at this new app – Hemingway
Anyone can just paste their words in and it provides a ‘readability score’.
It even gives advice on words you should change to make your copy easier to read. You can thank them here @HemingwayApp
I’ll get me coat.
If you enjoyed this, you may enjoy my post about why Failure is often better than success. Or just have a browse around – there should be something that makes you a bit happier.
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Copyright Simon Henry @simlington 2014